Back To Schedule
Wednesday, November 6 • 9:00am - 9:30am
Tips and Tricks To Run a Successful Public Mapping ‘Campaign’

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Conducting a successful public outreach and/or marketing campaign using GIS is more involved than just publishing a web-map. Marketing, communication, design professionals, and a wide range of other professionals are increasingly seeing the value of map-based infographics to promote marketing and communication campaigns. In this session we will outline how to conduct a successful marketing campaign which involves GIS. We will focus on specific marketing topics outside of simply publishing your web map such as:
  • Messaging and Audience
  • SEO/SEM considerations
  • Engagement with marketing, communication, and management colleagues
  • Increasing Virality
  • Measuring Impact

avatar for Forrest Kaye

Forrest Kaye

Consultant, Kaye Development Solutions
Software & GIS Developer based in Bend Oregon. I got my start working for the Forest Service doing stream surveys. The need to collect data more efficiently led me down a path of creating a custom application solution built off of ArcPad -- incorporating both GPS and Laser data collection... Read More →


Blair Deaver

Senior Geospatial Data Scientist, Aspect Consulting

Wednesday November 6, 2019 9:00am - 9:30am PST
Cascade C