Conducting a successful public outreach and/or marketing campaign using GIS is more involved than just publishing a web-map. Marketing, communication, design professionals, and a wide range of other professionals are increasingly seeing the value of map-based infographics to promote marketing and communication campaigns. In this session we will outline how to conduct a successful marketing campaign which involves GIS. We will focus on specific marketing topics outside of simply publishing your web map such as:
- Messaging and Audience
- SEO/SEM considerations
- Engagement with marketing, communication, and management colleagues
- Increasing Virality
- Measuring Impact
