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Wednesday, November 6 • 9:00am - 9:30am
Tips and Tricks To Run a Successful Public Mapping ‘Campaign’

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Conducting a successful public outreach and/or marketing campaign using GIS is more involved than just publishing a web-map. Marketing, communication, design professionals, and a wide range of other professionals are increasingly seeing the value of map-based infographics to promote marketing and communication campaigns. In this session we will outline how to conduct a successful marketing campaign which involves GIS. We will focus on specific marketing topics outside of simply publishing your web map such as:
  • Messaging and Audience
  • SEO/SEM considerations
  • Engagement with marketing, communication, and management colleagues
  • Increasing Virality
  • Measuring Impact

Moderators
avatar for Forrest Kaye

Forrest Kaye

Consultant, Kaye Development Solutions
Software & GIS Developer based in Bend Oregon. I got my start working for the Forest Service doing stream surveys. The need to collect data more efficiently led me down a path of creating a custom application solution built off of ArcPad -- incorporating both GPS and Laser data collection... Read More →

Speakers
BD

Blair Deaver

Senior Geospatial Data Scientist, Aspect Consulting


Wednesday November 6, 2019 9:00am - 9:30am
Cascade C